This project focused on using design to address a real-world problem faced by a local business. The objective was to seek out a business in the community and provide creative support, offering valuable insight into client-based work. I chose to collaborate with a local butcher, creating a motion design piece aimed at educating customers on the advantages of shopping at a butcher shop over a supermarket. In addition to the video, the project included a logo redesign and the development of various brand touchpoints to enhance the business’s visual identity and customer engagement.