This motion design piece was developed as a speculative commercial for Converse. The concept aims to reestablish brand loyalty among an older generation that remembers Converse primarily as a basketball shoe brand. While Converse is now more closely associated with streetwear and younger audiences, this project seeks to reconnect the brand with its athletic roots and appeal to Baby Boomers. Created for educational purposes, this video includes NBA footage and imagery used under fair use guidelines; I do not own the rights to this material.